Though selective ignorance has several facets, in this article Tim Ferriss, author of “The 4 Hour Work Week”, will focus on the low-information e-mail diet (here forward called the “low-information diet”), as e-mail is the single greatest time waster in modern life.

The two fundamental principles of selective ignorance are worth mentioning:

  1. If you don’t define your goals clearly, everything seems important and requires action.If you define your goals clearly, especially your single most critical goal, almost all things are oflittle or no importance and few things require action.
  2. Trying to make everyone happy—besides being impossible—is the surest way to make yourself miserable.

There are then three specific steps for following the low-information diet that we’ll explore in descending order of importance: decreasing frequency, decreasing volume, and increasing speed.

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